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Write cold emails, LinkedIn messages, and DMs that strangers actually answer, then turn replies into a repeatable outreach loop you can run every week.
Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.
Your copy sounds like every competitor because you write it from your own head — the one place your buyer's words don't live. Learn to mine the exact sentences your customers already use, sort them by what they want and fear, and turn the loudest ones into headlines that stop the scroll. Build a living word bank you reuse for every page you ever launch.
You describe your customer in one sentence — and that sentence is the problem. The audience you call 'my market' is usually two or three different buyers hiring you for different reasons, blurred into one generic message that grips none of them. Learn to see the real segments hiding in your own paying customers, score them honestly, and pick the one to serve first — with a reason you can defend.
Stop betting your budget on gut feel. Learn to test marketing messages with real statistical rigor, then scale the winners before they quietly burn out.
